Bridging independent studios worldwide with the world's most discerning wholesale buyers. 0% commission.
Applications open for S/S 2026 - capacity for ten brands. Discover Pricing & Membership
What We Offer
Four pillars, built to carry independent design to the international buying floor.
Always-On
The Virtual Showroom
A permanent wholesale front. Buyers browse, study line sheets, and enquire directly - at any hour, from anywhere.
Explore
Seasonal
Paris Fashion Week
Your collection presented to an invited audience of international buyers and press, in a curated editorial setting.
Explore
Own Your Wholesale
Directory of Buyers
A working database of international wholesale contacts. No middleman, no commission - the relationships are yours.
Explore
S/S 2026 - Paris Fashion Week
Presence in Form
Each season we present our member brands to the buyers and press who define the market.
The Showroom
Rare & Authentic Design
Source exclusive collections directly from independent studios worldwide. A curated platform for buyers who demand the extraordinary - and for the studios who make it.
Curated by selection - ten brands per season
Direct buyer-to-brand enquiries
0% commission on every order
Open 24/7 to registered buyers
Fashion Week Showcase
A Global Stage
Curated runway and showroom events presenting the most compelling emerging designers to an international audience of buyers, retailers, and press.
Invited international buyers and press
Editorial presentation and styling
London and Milan digital calendars
Post-event buyer follow-up
Showcased Brands
Independent studios currently represented in the showroom.
What We Do
01Showroom ServicesFor Buyers→
02Fashion Week ShowcaseFor Brands→
03Digital Fashion WeekFor Brands→
04Virtual ShowroomFor Brands→
05Join the ShowroomApply→
"Bridging the gap between global creators and fashion connoisseurs - ensuring a wardrobe built on exclusive, globally sourced craftsmanship."
Buyer's Issue - Est. 2020
For Buyers
Access Exclusive Collections
Discover rare designs from independent studios worldwide. Curate a wardrobe built on authentic global craftsmanship.
For Brands
Join the Showroom
Connect with international buyers and connoisseurs. Present your collection on a global digital stage, with 0% commission.
Stay Informed
Season announcements, showroom openings, and buyer previews.
Who We Are
A New Kind of Fashion Platform
Founded in 2020, Buyer's Issue exists to bridge the space between visionary independent designers and a global community of discerning buyers.
0%
Commission Model
Global
Reach Across Continents
2020
Established & Growing
Our Story
Born from a belief that fashion belongs to everyone.
Buyer's Issue was founded on a simple but powerful conviction: the most compelling design in the world deserves a global audience, regardless of the size of the studio that created it.
We built a platform where independent labels - from Tokyo ateliers to Nairobi studios - stand alongside established names and reach buyers who understand the value of authentic, globally sourced craftsmanship.
Our Mission
The fashion industry has long been defined by gatekeepers - the buyers, the showrooms, the editors who decide which voices get amplified and which remain unheard. Buyer's Issue was built to dismantle that hierarchy.
We believe that discovery should be democratic, that a buyer in Paris should be as easily connected to a designer in Lagos as they are to one in Milan. Our digital showroom infrastructure makes that connection seamless, elegant, and commercial.
Every collection we represent has been chosen for its integrity, its vision, and its craftsmanship. We are not a marketplace for volume - we are a platform for excellence.
What We Stand For
Authenticity
Every brand we represent is chosen for the integrity of its vision. We curate, never aggregate. Quality over quantity - always.
Global Access
Geography should never be a barrier to discovery. We connect studios worldwide with buyers who appreciate rare, independent design.
Community
We are more than a platform - a community of designers, buyers, and connoisseurs united by a belief in fashion as culture.
Founder & Director
Oggy Nikl
A luxury fashion expert and strategic consultant, Oggy is the visionary founder of Buyer's Issue - a London-based luxury digital showroom championing the "New Gen Luxury" movement.
With 15 years in the luxury fashion industry, she is also founder of the award-winning consultancy The Agency De La Mode, and has dedicated her career to scaling new luxury brands with structure and strategic foresight.
"We exist to ensure that the most compelling design in the world reaches the people who will truly appreciate it."
Buyer's Issue - Est. 2020
Buyer's Issue
Luxury Digital Showroom
Buyer Access
The showroom is available to registered buyers only. Enter your email address to access the current season's collections.
Please enter a valid email address.
Not registered? Request access
Digital Showroom
S/S 2026 Collections
Exclusive access to the current season's collections from our selected studios. Every price held privately and released on enquiry.
A
Airene
Sculptural silk midi dress
Upon Request
C
Cherry You
Rose-detail draped evening top
Upon Request
B
Boldnsubtle
Asymmetric oversized wool coat
Upon Request
A
Airene
Structured linen blazer
Upon Request
C
Cherry You
Mini quilted leather bag
Upon Request
B
Boldnsubtle
Contrast stitch knit set
Upon Request
A
Airene
Column cut evening dress
Upon Request
C
Cherry You
Ruffled chiffon blouse
Upon Request
Enquiries
Request Pricing
Wholesale pricing and minimum order quantities are released on enquiry. Contact us to open an account.
What We Do
Services for Brands & Buyers
From digital showroom access to fashion week showcases - a complete infrastructure for independent designers to reach a global market.
01
For Brands & Buyers
Showroom Services
Our digital showroom gives independent brands a permanent, beautifully curated presence where buyers can discover and source collections directly - 365 days a year, from anywhere in the world.
Full digital showroom profile & lookbook
Direct buyer enquiry management
Seasonal collection uploads
Analytics & buyer engagement reporting
02
Seasonal
Fashion Week Showcase
Twice yearly, we present our brands to an invited audience of international buyers, press, and fashion connoisseurs. A physical and digital event that places your collection at the centre of the global conversation.
Curated presentation format
Invited buyer & press attendance
Editorial coverage coordination
Post-event buyer follow-up support
03
Global Distribution
Digital Fashion Week
Our fully digital runway format removes geography as a barrier. Reach buyers across every continent with a cinematic digital presentation that captures the full vision of your collection.
Filmed & edited runway presentation
Global digital distribution
Buyer live-streaming access
On-demand archive access post-event
04
Always-On
Virtual Showroom
Showcase your collection through our Virtual Digital Showroom - an immersive, always-on environment where buyers from around the world can explore your work at their own pace, from anywhere.
Immersive digital collection environment
360-degree lookbook & product presentations
Available 24/7 to global buyers
Seamless enquiry & ordering integration
The Process
01
Apply
Submit your brand profile and most recent collection for review by our curation team.
02
Curate
Selected brands work with our team to build their showroom presence - lookbooks, pricing, narrative.
03
Present
Your collection goes live in the showroom and is presented at our seasonal showcase to invited buyers.
04
Connect
We facilitate introductions and support the relationships that turn discovery into partnerships.
Ready to Begin
Discover Pricing & Membership
Whether you are a brand seeking global reach or a buyer seeking rare access - your place in the Buyer's Issue community starts here.
Service 01 - Showroom Services
The Ultimate Exclusive Digital Showroom
We connect emerging and start-up luxury brands to international buyers with 0% commission.
Digital. Luxury. Showroom.
A Platform Built for Visionaries
We harness the power of digital innovation to bolster both our B2B and omnichannel B2C endeavours. We champion brands helmed by visionary leaders, united by purpose or well-defined missions.
By showcasing your brand at our exclusive luxury digital showroom, you reach a global audience of discerning buyers - connecting with retailers worldwide and expanding your customer base with full flexibility and 0% commission.
Business to Business
Sales & Distribution
Experience unparalleled access to the Buyer's Issue network - wholesale buyers from esteemed department stores, niche independent multi-brand retailers, and leading online fashion hubs across all vital global markets.
Our B2B interface seamlessly bridges brands with our roster of wholesale buyer partners - from introductions and product viewings to assortment selections and final order placements, all under one digital canopy.
Our Buyer Network
Moda Operandi · Gizia · Babochka · Parana Shop · Beams · Printemps · Le Bon Marché · Bloomingdale's · Neiman Marcus · Zita Fabiani · Mahna Mahna · Tryano · Marubeni · Bergdorf Goodman · Saks Fifth Avenue · United Arrows · Imarika · Deuxième Classe · H.P. France · Tomorrowland · Baycrew's · Galeries Lafayette · Myer · Harvey Nichols · Vakko · Demsa Group · and many others
Business to Consumer
Direct to Consumer
We empower our brands with omnichannel solutions, facilitating direct and resonant engagement with their communities - enabling them to market and sell more effectively.
Leveraging industry-leading events, we place our brands centre stage - providing unparalleled exposure and engagement opportunities with the industry's influencers and decision-makers.
Consulting
Amplifying Your Brand's Voice
Strategic Branding - comprehensive strategies and budget alignment to propel growth
Communication Blueprint - seasonal roadmaps, agency partner selection, strategic counsel
Content Creation - brand-specific content across digital, print, and event platforms
Ready to Join?
Apply to Become a Client
We review every application personally. Tell us about your studio and we will be in touch.
Service 02 - Fashion Week Showcase
Buyer's Issue Showroom Event
Showcase your emerging fashion brand at London and Paris Fashion Week. An exclusive showroom event hosted for buyers, publicists, and media.
Next Event - September 2026
Paris Fashion Week
Buyer's Issue is a London-based Luxury Digital Showroom focused on emerging luxury and sustainable brands, introducing scaling designers to fashion's top retailers.
Inspired by the new era of emerging Fashion Luxury, we connect start-up and young luxury brands with international buyers and wholesale accounts.
Wholesale Potential
Reach a global audience of discerning buyers with 0% commission on every purchase order you win.
Media Relations
Invitations extended to media, PR, press, influencers, and key industry guests - positioning your brand on the map.
0% Commission
Every order you win is yours in full. We never take a cut of your wholesale sales.
